news Release

October 15, 2007

Personality: Key To Employee Performance

Psychometrics Canada Ltd. is holding the first Canadian, Myers-Briggs Type Indicator ^® Professional Development Conference, October 18-19, 2007 in Calgary, AB.

As companies struggle with employee retention in this hot labor market there has been an increased demand for staff development programs. More and more companies across Canada have realized that understanding personality is not just important for employee selection, but also for developing current staff.

Next week, professionals will be coming from coast to coast to learn about improving organizational and employee performance through a better understanding of individual personality. “We used to mainly work Canada’s largest companies and the various levels of government, but now there is a lot of interest in using assessments from small and medium sized companies. These organizations are starting to realize that this kind of investment pays for itself quickly. The more you understand your staff, the more you can engage with them, communicate more effectively, and even motivate them. This leads to higher performance and employee retention,” says Mark Fitzsimmons, Managing Director of Psychometrics Canada Ltd.

The MBTI ^® assessment is used throughout the world in a variety of languages for individual, group and organizational development. 84 of Canada’s 100 largest businesses use the MBTI ^® instrument, and last year alone, over two million people gained valuable insight about themselves and the people they interact with daily by taking the MBTI ^® instrument.

Psychometrics Canada Ltd. is based in Edmonton, Alberta, and has been providing assessment and consulting services for over 30 years. Psychometrics is the only authorized Canadian distributor and qualification provider of the Myers-Briggs Type Indicator ^® (MBTI ^® ). The company’s expertise is in test development, online test delivery and consulting services focused on talent management.

For more information about the conference or Psychometrics Canada Ltd. contact:
Mark Fitzsimmons; Managing Director
Psychometrics Canada Ltd.
7125–77 Avenue, Edmonton, AB, T6B 0B5
Tel: 780.469.2268 x237; mfitzsimmons@psychometrics.com

For more information about the MBTI ^® or how it has helped organizations contact:
Donna Dunning; Dunning Consulting Inc
Tel: 250-744-1731; donna@dunning.ca ; one of the session leaders at the Conference
or
Darcey-Lynn Marc; marc & associates incorporated;
Tel: 780 - 421-7714; dlmarc@shaw.ca ; user of MBTI ^®

Fact Sheet

Sessions include:

• Losing Your Grip at Work, by Patrick Kerwin, Kerwin and Associates
• Coaching the Changing Workforce, by Nancy Barger
• Leaders in Global Organizations, by Linda Kirby
• Communication: Skills, Styles & Strategies, by Donna Dunning, Dunning Consulting Inc.
• Using Type and Emotional Intelligence to Coach Leaders, by Chuck Pratt
• Coaching Using the Step II, by Jean Kummerow, Jean Kummerow & Associates
  
  

Psychometrics Canada Ltd. developed the French Canadian version of the Myers-Briggs Type Indicator ^®

Retention and the MBTI ^® Instrument
Employees who feel supported, encouraged and challenged in ways appropriate to their particular needs are likely to remain. The MBTI ^® is useful for boosting a sense of confidence and enriching personal awareness of ways they can stretch to achieve their goals. Most major studies of employees who exit companies do so because they sense a lack of appreciation for their contribution. With MBTI ^® results, employees have a greater chance of more clearly asking for what they need.

Talent Management Magazine, May 2007