Sales Achievement Predictor (Sales AP)
Uncover Strong Sales Candidates with Sales Aptitude Testing
Understand overall sales ability with trait analysis that predicts real-world sales performance.
The sales candidate who aced your interview may be better at selling themselves than your products and services.
The Sales AP (Sales Achievement Predictor) is a validated 140-item sales aptitude test that measures cold calling confidence, closing ability, and overall sales disposition. Hiring managers use the Sales AP to identify candidates with the traits that predict real-world performance.
Make the Right Hires with Objective Sales Aptitude Data
Identifying candidates who have the attributes to successfully pursue, nurture, and close deals requires more than an interview. The Sales AP surfaces what you might miss in the interview process.
Interviews alone don’t predict sales performance…
Charisma in a conference room does not translate to sales assertiveness, cold calling or persistence in the face of rejection.
…measure sales aptitude directly.
The Sales AP measures cold calling inhibition and closing reluctance as distinct dimensions.
High turnover drains the sales team…
Hiring the wrong salesperson costs recruiting fees, ramp time, lost pipeline, and the morale of the team carrying the load.
…screen for disposition before onboarding.
The Sales AP identifies candidates with the overall sales disposition, cold calling confidence, and closing ability that predict long-term revenue success.
Hidden behaviours stay hidden until it is too late…
Call reluctance, closing hesitation, and poor follow-through do not show up on a resume. By the time they surface in performance data, the damage is done.
…surface hidden behaviours before you hire.
The Sales AP evaluates assertiveness, personal diplomacy, patience, and motivation.
Sales Aptitude Insights Backed by Data
The Sales Achievement Predictor (Sales AP) provides objective data on 140 items to produce a comprehensive profile across three primary sales scales and six developmental traits.
By measuring these core dimensions, you can identify candidates with the grit to prospect and the assertiveness to close before they join your team.
These core dimensions measure behavioral tendencies specific to the sales cycle:
Sales Disposition
Initiative – Cold Calling
Sales Closing
Have Questions? Talk to a Sales AP Expert!
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Reduce Mis-Hires With Defensible Hiring Decisions
The Sales AP has been validated against real-world sales performance outcomes. This pre-employment sales assessment supports criterion validity standards consistent with SIOP guidelines.
Real-World Applicability
Sales AP scores correlated to actual on-the-job sales outcomes. Validated against real-world performance, not self-reported data.
Legal Defensibility
Under the Canadian Human Rights Act, pre-employment tests must be job-relevant. The Sales AP’s validated scales support defensible, compliant hiring.
SIOP Standards
Consistent with Society for Industrial and Organizational Psychology guidelines for employment test validity and professional practice.
Common Questions About the Sales AP
What does the Sales AP measure?
The Sales AP measures a person’s potential for success in sales by assessing personality characteristics linked to effective sales performance. It provides an overall indication of sales potential rather than measuring specific skills like cold calling or closing separately. The results are based on personality traits associated with sales effectiveness, such as assertiveness, sociability, resilience, and drive.
Is the Sales AP validated against real performance?
Yes. Psychometrics Canada has validated the Sales AP against actual on-the-job sales performance outcomes. The instrument supports criterion validity standards consistent with Society for Industrial and Organizational Psychology (SIOP) guidelines and the Canadian Human Rights Act requirement that pre-employment tests be job-relevant.
Can the Sales AP be used for existing team members?
Yes. While the Sales AP is primarily a pre-employment sales assessment, managers also use subscale results to identify training opportunities for existing sales teams. The cold calling and closing subscales help pinpoint specific behavioural gaps for targeted coaching.
How does this differ from the Customer Service AP?
The Sales AP measures traits specific to sales roles: cold calling confidence, closing ability, and assertiveness. The Customer Service AP measures traits for service roles: diplomacy, patience, and cooperative attitude. Both are 140-item pre-employment assessments delivered online through Psychometrics.com, but they target different role demands.
Get the Full Picture on Sales Aptitude Before Making an Offer.
Whether you are hiring sales representatives, account executives, or building out a sales team, objective aptitude data makes the difference between an excellent hire and a costly mis-hire.
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