Strong Interest Inventory®

Help People Discover a Careers
They Love

The World’s Most Trusted and Widely-Used Career Planning Tool

Choosing the right career is an important decision. The Strong Interest Inventory gives career practitioners a framework to help individuals find their right career in concrete, measurable terms. 

Using the Strong Interest Inventory, your clients will discover potential careers they may not have considered and a wealth of information about how they approach the world of work.

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The Career Decision Struggle

Choosing a career path is a major decision! The Strong Interest Inventory gives practitioners a research-validated framework to ground career conversations in data.

Clients feel uncertain about career direction…

Clients may know their career isn’t a great fit, but they can’t articulate what kind of work would actually satisfy them. Without data, career conversations go in circles.

…give them a ranked list of compatible careers.

The Strong Interest Inventory compares client interests against satisfied workers and produces a ranked list of compatible careers across 30 professional fields.

Career decisions lack structure or data…

Without a framework, clients rely on anecdotal advice, job board browsing, or gut feeling. Practitioners need a tool that turns subjective preferences into objective direction.

…anchor decisions in 75+ years of research.

The Strong assessment links individuals interests to real-world occupations and educational pathways.

Clients struggle to connect interests to careers…

Someone who loves problem-solving does not know that it maps to dozens of specific occupations. The gap between “what I enjoy” and “what jobs exist” feels impossible to bridge alone.

.…translate interests into concrete pathways.

The Strong Interest Inventory measures interests across work activities, leisure activities, and school subjects, then maps them to specific occupations. Clients leave with direction, not just data.

Career conversations feel overwhelming…

Without data-backed career guidance, clients and practitioners spend sessions exploring broadly without narrowing toward action.

.…focus the conversation on what matters.

Insights narrow the field to the most compatible careers and identify specific activities within those fields using 30 Basic Interest Scales.

Career Guidance for All Career Stages

Choosing a Path

For clients starting their first career or choosing an education pathway. This assessment gives young clients a starting point grounded in data.

Switching Careers

For clients navigating a significant career transition, whether voluntary or through outplacement. This assessment helps clients see which directions are worth pursuing and why.

Career Enrichment

For clients who are not necessarily changing careers but want more from the one they have. This assessment helps clients find renewed engagement in their current path.

Have Questions? Talk to a Strong Interest Inventory Expert!

Prefer to call? You can reach us at 1.800.661.5158.

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Modern & Inclusive

Strong 244

The Strong 244 is a modern and inclusive version of the Strong Interest Inventory. It offers gender-neutral scoring and interpretation, 244 assessment items, expanded occupational coverage (321 occupations vs. 260), and 100 academic major scores. 

Strong Interest Inventory 244 features improved consistency checks and a shorter format, making it well suited for students, career explorers, and career changers who need current and detailed data for both career and education planning.

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View a Sample 244 Report
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Become Certified to Administer the Strong Interest Inventory Assessment

Engaging and interactive, the Strong Interest Inventory Certification training program prepares you to administer and interpret the assessment to help clients find a career they’ll love.

This certification is perfect for HR professionals who want to administer the assessment internally and coaches/consultants to deepen their business offerings.

Cost: $1,845 + shipping/ GST

Includes all required training materials

Register

Looking to Certify a Group? 

We also offer on-site training programs for groups of 10 or more. Contact us for options and discounted pricing.

Prefer to call? You can reach us at 1.800.661.5158.

Real Client Testimonials

School Career Counselor

“I have learned about the Strong Interest Inventory for a long time and had good context of it, but there is so much detail and nuance that goes along with each section that makes an interpretation so much richer. Students are coming to me to be an expert, not just someone that hands them a packet of paper and asks them how they feel about it. I feel much more confident in my career assessment abilities now.”

Corporate Coach

“The Strong Interest Inventory is an amazing tool, and it is something I have been looking for. The Certification Program was great from start to finish and equipped me with the knowledge and skill to provide significant value to future clients.”

Self-employed HR Professional

“I would recommend this program to others, and already have, because I believe having this certification raises my credibility in my career of human resources development and since I frequently help my peers write their resumes, cover letters, and letters of intent, I can now administer the assessment before I start that process. It is a tool that is very useful in optimizing your career coaching skills.”

How Organizations Use Strong Interest Inventory Insights

Common Questions About the Strong Interest Inventory

Do I need to be certified to administer the Strong Interest Inventory?

Yes. The Strong Interest Inventory must be administered by a certified professional. Practitioners must complete the Psychometrics Canada Strong Interest Inventory Certification Program (10 modules, 40 to 45 hours, self-directed online) or hold an equivalent professional qualification.

What is the difference between the Strong Interest Inventory and the Strong Interest Inventory 244?

The Strong Interest Inventory 244 is a modern, shorter version of the Strong Interest Inventory assessment with expanded occupational coverage (321 occupations vs. 260), 100 academic major scores, and gender-neutral scoring. It  is particularly well suited for students and career explorers who need inclusive, current data.

Can the Strong Interest Inventory be combined with the MBTI®?

Yes. The Strong Interest Inventory + MBTI Career Report combines interest data with personality preference data. The Strong identifies what kind of work may satisfy a client, while the MBTI identifies how they prefer to work. This combination is used for career enrichment, work-life balance, and navigating complex career changes.

Does the Strong Interest Inventory just give clients a list of careers to choose from?

No. While the assessment does produce a ranked list of compatible occupations, the Strong goes further. It also identifies potential educational pathways, and provides personal style insights.

Who finds the most value from the Strong Interest Inventory?

The Strong Interest Inventory is flexible for clients at any career stage: students exploring first careers, professionals considering mid-career changes, employees in outplacement programs, and anyone who struggles to connect their interests to real career options. Different report formats are available to match each scenario.

Strong Interest Inventory Resources

Downloadable Resources

Strong Interest Inventory Sample Reports

Help Your Clients Find a Career They’ll Love.

Talk to a Psychometrics expert about the Strong Interest Inventory, certification, or how to integrate career assessment into your practice. Whether you are a career counsellor, coach, educator, or HR professional, we can help you get started.

Prefer to call? You can reach us at:

1.800.661.5158