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Help Your Clients Find Careers They Love

Now more than ever, individuals need guidance identifying careers that suit their strengths, preferences and abilities. The Strong Interest Inventory® assessment is one of the world’s most respected and widely used career planning tools. It provides robust insights into a person’s career interests. It helps them discover potential careers they may not have considered and gives them a wealth of information about how they approach the world of work.

The Strong measures your client’s interest in a broad range of occupations, work activities, leisure activities, and school subjects. The questionnaire compares how these interests are similar to the interests of people successfully employed in those occupations. It is used to help people understand their work interests and to illustrate the kinds of work in which they might be most satisfied.

The Strong Interest Inventory uses Holland codes, which are personality types created to measure an individual’s “type” and match it with a list of career choices that would be a good fit for that individual.




The world’s most trusted and widely used career planning tool.

The Strong Interest Inventory® assessment continues to be the leading choice for career practitioners in helping people in their search for rich and fulfilling careers.

Why is the strong interest inventory assessment so popular?

  • It links your interests and preferences to various jobs, work settings and careers.
  • The Strong gives you results that you can benefit from if you are just starting out in your career, thinking about a change or considering education options.
  • Ranks the top ten occupations in terms of compatibility

What are the benefits of understanding your strong profile?

  • Greater understanding of your interests.
  • Identify career options consistent with your interests.
  • Identify strategies for career development.
  • Recognize work environments that would be a good fit for you.

How do i get started using the strong interest inventory assessment?

The Strong Interest Inventory® is a level B instrument, which means to access and administer this assessment you must be a trained and certified practitioner. Our qualification level requirements help ensure that each practitioner fully understands the best and most ethical way to administer, interpret and apply the Strong Interest Inventory® assessment.

The Strong Interest Inventory® assessment is available to level B qualified Canadians only. 

We offer the Strong Interest Inventory® Certification Program online, that will qualify you in the professional and ethical administration of the Strong Interest Inventory® instrument, and upon completion of the program you will become certified to administer the instrument and the reports.


Help people discover rich and fulfilling careers and contact us to connect with one of our experts today.




Click here to view our collection of reports for the Strong Interest Inventory®






PRACTITIONER RESOURCES and mail-in scoring

The Strong Practitioner resources provide insights for the Strong assessment, information about administering and interpreting results, and guides for using the assessment with different client groups.






Results with Strong

Finlandia University

Using the Strong Interest Inventory® to motivate and support students from disadvantaged backgrounds.

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Career Management Program at SaskPower uses the Strong Interest Inventory to help employees find new employment opportunities.

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University of Saskatchewan

MBTI® and Strong assessments help Aboriginal student success at the University of Saskatchewan.

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