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myers-briggs type indicator (MBTI®)

Establish a path for life-long personal development

Self-awareness is the first step to personal and professional growth. The MBTI® instrument helps individuals understand their strengths, their preferred working styles, and ultimately helps them see their potential. Insights from the official Myers-Briggs assessment can be used  to develop understanding of differences in an organizational context or individually and provide clarity. The Myers-Briggs Type Indicator helps create appreciation for communication styles and task approach between leaders, team members and colleagues – enabling them to work better together.

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benefits of using the mbti instrument

greater understanding of self and others
improved communication
ability to understand and reduce conflict in the workplace
Knowledge of your personal and work style - its strengths and development areas

what is the Myers-briggs type indicator

The Myers-Briggs Type Indicator (MBTI) assessment is a short, self-report questionnaire used to measure and describe people’s preferences for how they like to focus attention, get information, make decisions and orient their lives. Created by a mother-daughter team, Katharine Briggs and Isabel Myers, the MBTI instrument was designed to make Carl Jung’s theory of psychological types understandable and useful in everyday life. 

The MBTI instrument provides a versatile measure of personality that looks at eight personality preferences people use at different times. These eight preferences are organized into four dichotomous scales, which are illustrated below. After more than 70 years of research and development, the current MBTI tool is the most widely used instrument for understanding individual personality differences. Last year alone, over two million people gained valuable insight about themselves and the people they interact with by taking the MBTI instrument.

The MBTI tool measures four areas of personality:

Focus of attention


Extraversion - Energized by people and things in the external world


Introversion -Energized by ideas or impressions in the inner world



Energized by people and things in the external world

focus of attention



Energized by ideas or impressions in the inner world

information input


Sensing - Gather details and facts that can be confirmed by experience


Intuition - Gather ideas and see future possibilities



Gather details and facts that can be confirmed by experience

information input



Gather ideas and see future possibilities

decision making


Thinking - Make decisions by logic and analysis


Feeling - Make decisions based on personal values



Make decisions by logic and analysis

decision making



Make decisions based on personal values



Judging - Enjoy planning and deciding


Perceiving - Enjoy remaining open to new options



Enjoy planning and deciding




Enjoy remaining open to new options

16 personality types

With the MBTI tool, natural preferences in these four areas are sorted into one of 16 distinct Myers-Briggs personality types. Understanding these personality types provides clients or employees objective insight that they can use to enhance their professional and personal relationships, as well as their direction, focus, and career choices.

uses of the mbti assessment

leadership development

Successful leadership is critical to today’s organizations. The MBTI® instrument offers valuable insights for your organization’s leaders, it deepens leaders’ understandings of their Myers-Briggs personality type and the types of those they are leading to help them manage better, provide more meaningful feedback, and improve individual and team performance.

team development

When people understand their own preferences and can recognize the strengths others bring to a team, the entire team functions more efficiently. Introduction to Type® and Teams helps your clients or employees understand how their personality types relate to their contributions and effectiveness as team members.

career development

Many aspects of choosing and managing a career a related to an individual’s personality type. The MBTI® Career Report explores preferred work tasks and work environments – as well as most popular and least popular occupations for a client’s type – and offers strategies for improving job satisfaction. The publication Introduction to Type® and Careers contains interactive exercises to explore personality type and career matching. It also contains types of goal setting and decision making.

help people enhance their self-awareness with the power of personality type – contact our experts today

why is the mbti tool
so popular?

  • The official Myers-Briggs Type Indicator is not a test, so there are no right or wrong answers.
  • It sorts people into 16 broad, easy to remember personality types. Each type has its own strengths and challenges.
  • The MBTI tool looks only at normal behaviour. It does not measure or detect psychiatric disturbances, trauma, intelligence or maturity.
  • Individuals can share their results or keep them confidential.
  • The MBTI instrument gives results that are practical and can be used in everyday life.

important facts about the myers-briggs assessment

It is important to understand that the indicator:
  • Describes rather than prescribes; it delivers back to your client in an organized form the preferences they indicated when answering the questions.
  • Considers all preferences equally important and valuable.
  • Describes preferences, not skills or abilities.
  • Is well documented and researched with hundreds of scientific studies conducted over a 70+ year period.

Understanding and Appreciating Differences

The official Myers Briggs assessment provides a framework for people to better understand themselves, their motivations, strengths and potential areas for growth.  It will also help them to appreciate those who differ.  Understanding and appreciating these differences in the way people prefer to function can greatly enhance the effectiveness of how people work together and relate to one another.

getting started using the MBTI INSTRUMENT in your organization

The Myers-Briggs Type Indicator® is a level B instrument, which means to access and administer this assessment you must be a trained and certified practitioner. Our qualification level requirements help ensure that each practitioner fully understands the best and most ethical way to administer, interpret and apply the Myers-Briggs Type Indicator ® assessment.

We offer the Myers-Briggs Type Indicator ® Certification Program, that will qualify you in the professional and ethical administration of the MBTI® instrument, and upon completion of the program you will become certified to administer the instrument and the reports.

The Myers-Briggs Type Indicator® assessment is available to level B qualified Canadians only.


mbti practitioner Resources

REsults using the myers-briggs type indicator

IBM uses MBTI Myers-Briggs Assessment


IBM uses the Myers-Briggs Type Indicator® to create a shared language that transcends national boundaries.

University of Alberta uses MBTI Myers Briggs


Laurie Hillis uses tools of type to help executive MBA’s at the U of A optimize their potential.

Government of British Columbia uses MBTI Myers-Briggs aassessment


Ministry’s strategic human resources branch updates leadership development program to respond to provincial tax program changes.