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Strong interest inventory assessment

help your clients find careers they love

As a professional, you understand that people need individualized guidance to help identify careers that suit their strengths, preferences and abilities. The Strong Interest Inventory assessment is one of the world’s most respected and widely used career planning tools, providing robust insights into a person’s career interests.  Using the Strong, your clients will discover potential careers they may not have considered and a wealth of information about how they approach the world of work

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Introducing the Strong Interest Inventory 244, an updated version of the Strong assessment that has been designed to be more inclusive and insightful for individuals exploring career pathways. 

the world's most trusted and widely used career planning tool

The Strong Interest Inventory® assessment continues to be the leading choice for career practitioners in helping people in their search for rich and fulfilling careers.

Provides personalized career options

measures preferences in 30 professional fields

identifies careers that may never have been considered

WHat the strong measures

The Strong measures your client’s interest in a broad range of occupations, work activities, leisure activities, and school subjects. The questionnaire compares how these interests are similar to the interests of people successfully employed in those occupations. It is used to help people understand their work interests and to illustrate the kinds of work in which they might be most satisfied.

The Strong Interest Inventory uses Holland codes, which are personality types created to measure an individual’s “type” and match it with a list of career choices that would be a good fit for that individual.


why is the strong interest inventory so popular with career professionals and counsellors?

Flexibility – provides results that clients will benefit from whether they are just starting a career, thinking about a change or considering education options

Ease of use – interests and preferences are linked to various jobs, work settings and careers

Describes – preferred style of working, learning, leading, risk taking and team participation

Relates –interest patterns to those of satisfied workers within the occupation

Results – ranks the top ten occupations in terms of compatibility for your client      

Trust – it remains the most scientifically sound, thoroughly researched interest inventory



Connect with one of our assessment experts today.

online reports and Resources

REsults using the strong interest inventory

Using the Strong Interest Inventory® to motivate and support students from disadvantaged backgrounds.

Career Management Program at SaskPower uses the Strong Interest Inventory to help employees find new employment opportunities.

MBTI® and Strong assessments help Aboriginal student success at the University of Saskatchewan.

learn to use the strong assessment with your clients

Our qualification level requirements help ensure that each practitioner fully understands the best and most ethical way to administer, interpret and apply the Strong Interest Inventory® assessment. The Strong Interest Inventory® is a level B instrument, which means to access and administer this assessment you must be a trained and certified practitioner. 

The Strong Interest Inventory® assessment is available to level B qualified Canadians only. 

Psychometrics offers certification programs for the Strong Interest Inventory®, that will qualify you in the professional and ethical administration of the Strong Interest Inventory® instrument.