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Psychology of Effective Communication

 

To effectively communicate the needs and goals of a change management initiative in a way that gets buy-in from others, you need to be able to answer the various “Why?” questions you will receive. Make sure that your communication covers each of the four bases below, and you will more effectively manage the psychology of change.

Macro

  • Give the big picture, the global situation that explains why the change needs to be made.
  • Include the overall plan, the flow.

Minds

  • Give the logic behind the changes, including the alternatives you considered, with the pros and cons, and invite critique.
  • Clarify the fair and equitable way changes will be implemented.

Micro

  • Give specific data about what is not working and how the proposed changes will respond to that.
  • Include the how, when, and who information with explicit attention to detail.

Hearts

  • Explain the values that drive the change plans and invite discussion of values or people you’ve overlooked.
  • Clarify how the needs of people during the change will be addressed.
Psychology of Effective Communication

Additional Resources

Psychology of Change Postcard