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myers-briggs type indicator (MBTI®)

Establish a path for life-long personal development

Self-awareness is the first step to personal and professional growth. The MBTI® instrument helps individuals understand their strengths, their preferred working styles, and ultimately helps them see their potential.

Insights from the assessment can be used  to develop understanding of differences in an organizational context or individually and provide clarity. The Myers-Briggs Type Indicator helps create appreciation for communication styles and task approach between leaders, team members and colleagues – enabling them to work better together.

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benefits of using the mbti instrument

Greater Understanding of Self and Others

Improved Communication

Ability to Understand and Reduce Conflict in the Workplace

Knowledge of Your Personal and Work Style - Its Strengths and Development areas

what is the mbti instrument?

It is a short, self-report questionnaire used to measure and describe people’s preferences for how they like to focus attention, get information, make decisions and orient their lives. Created by a mother-daughter team, Katharine Briggs and Isabel Myers, the instrument was designed to make Carl Jung’s theory of psychological types understandable and useful in everyday life. 

The tool provides a versatile measure of personality that looks at eight personality preferences people use at different times. These eight preferences are organized into four dichotomous scales, which are illustrated below. After more than 70 years of research and development, the current tool is the most widely used instrument for understanding individual personality differences. Last year alone, over two million people gained valuable insight about themselves and the people they interact with by taking the official Myers-Briggs personality assessment.

measures four areas of personality:

Focus of attention


Extraversion - Energized by people and things in the external world


Introversion -Energized by ideas or impressions in the inner world



Energized by people and things in the external world

focus of attention



Energized by ideas or impressions in the inner world

information input


Sensing - Gather details and facts that can be confirmed by experience


Intuition - Gather ideas and see future possibilities



Gather details and facts that can be confirmed by experience

information input



Gather ideas and see future possibilities

decision making


Thinking - Make decisions by logic and analysis


Feeling - Make decisions based on personal values



Make decisions by logic and analysis

decision making



Make decisions based on personal values



Judging - Enjoy planning and deciding


Perceiving - Enjoy remaining open to new options



Enjoy planning and deciding




Enjoy remaining open to new options

16 personality types

Natural preferences in these four areas are sorted into one of 16 distinct personality types. Understanding these personality types provides clients or employees objective insight that they can use to enhance their professional and personal relationships, as well as their direction, focus, and career choices.

When to use this assessment

leadership development

Successful leadership is critical to today’s organizations. The instrument offers valuable insights for your organization’s leaders, it deepens leaders’ understandings of their Myers-Briggs personality type and the types of those they are leading to help them manage better, provide more meaningful feedback, and improve individual and team performance.

team development

When people understand their own preferences and can recognize the strengths others bring to a team, the entire team functions more efficiently. Introduction to Type® and Teams helps your clients or employees understand how their personality types relate to their contributions and effectiveness as team members.

career development

Many aspects of choosing and managing a career a related to an individual’s personality type. The Career Report explores preferred work tasks and work environments – as well as most popular and least popular occupations for a client’s type – and offers strategies for improving job satisfaction. The publication Introduction to Type® and Careers contains interactive exercises to explore personality type and career matching. It also contains types of goal setting and decision making.

help people enhance their self-awareness with the power of personality type

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why is it so popular?

The tool is chosen by organizations and individuals because of many reasons:

  • Not a test, so there are no right or wrong answers.
  • Sorts people into 16 broad, easy to remember personality types. Each type has its own strengths and challenges.
  • Looks only at normal behaviour. It does not measure or detect psychiatric disturbances, trauma, intelligence or maturity.
  • Individuals can share their results or keep them confidential.
  • Gives results that are practical and can be used in everyday life.

The facts

It is important to understand the following when using this tool:

  • Describes rather than prescribes; it delivers back to your client in an organized form the preferences they indicated when answering the questions.
  • Considers all preferences equally important and valuable.
  • Describes preferences, not skills or abilities.
  • Is well documented and researched with hundreds of scientific studies conducted over a 70+ year period.

Understanding and Appreciating Differences

The assessment provides a framework for people to better understand themselves, their motivations, strengths and potential areas for growth.  It will also help them to appreciate those who differ.  Understanding and appreciating these differences in the way people prefer to function can greatly enhance the effectiveness of how people work together and relate to one another.

getting started using the INSTRUMENT in your organization

This is a level B instrument, which means to access and administer this assessment you must be a trained and certified practitioner. Our qualification level requirements help ensure that each practitioner fully understands the best and most ethical way to administer, interpret and apply the assessment.

We offer the Myers-Briggs Type Indicator ® Certification Program for Canadians, that will qualify you in the professional and ethical administration of the instrument, and upon completion of the program you will become certified to administer the instrument and the reports.

The Myers-Briggs Type Indicator® assessment is available to level B qualified Canadians only.

Assessment Options


REsults using the myers-briggs type indicator

IBM uses MBTI Myers-Briggs Assessment

IBM uses the personality assessment to create a shared language that transcends national boundaries.

University of Alberta uses MBTI Myers Briggs

Laurie Hillis uses tools of type to help executive MBA’s at the U of A optimize their potential.

Government of British Columbia uses MBTI Myers-Briggs aassessment

Ministry’s strategic human resources branch updates leadership development program to respond to provincial tax program changes.