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Written by Ralph H. Kilmann, coauthor of the TKI assessment

TKI_Assertiveness and Cooperativeness Avoiding represents the combination of low assertiveness and low cooperativeness—neither attempting to satisfy your own needs nor attempting to satisfy the other person’s needs. But an important distinction is to be made between good avoiding and bad avoiding (also referred to as effective avoiding and ineffective avoiding, respectively).

Good avoiding is when you purposely leave a conflict situation in order to collect more information, wait for tempers to calm down, or conclude that what you first thought was a vital issue isn’t that important after all. Bad avoiding, however, is when the topic is very important to both you and the other people involved in the conflict (and to the organization) but you aren’t comfortable with confronting them. Instead, you’re inclined to sacrifice your needs and their needs—which undermines your self-esteem, leaves you perpetually dissatisfied, and prevents you from helping the others.

Bottom line: Only avoid when that approach to conflict serves to truly benefit you as well as others—whether in the short term or long term. But don’t avoid people or situations simply because you don’t like conflict or are reluctant to receive what you need and deserve. With awareness and practice, combined with assertiveness and cooperativeness, you can easily learn to get both your needs and other people’s needs met—for all the right reasons.

To find out more about using the TKI assessment to resolve conflict and focus on productivity, visit or contact us at 1-800-661-5158 or info@psychometrics.com.