STRONG INTEREST INVENTORY® The world’s most trusted and widely used career planning tool, the Strong Interest Inventory®, continues to be the leading choice for career practitioners in helping people in their search for rich and fulfilling careers. For over 75 years, the Strong has helped people from high school and college students to mid-career individuals seeking change. The Strong measures individual’s interests in a broad range of occupations, work activities, leisure activities and school subjects. The questionnaire compares how these interests are similar to the interests of people successfully employed in those occupations. It is used to help people understand their work interests and to illustrate the kinds of work in which they might be most satisfied. The Strong is backed by unparalleled reliability and validity. WHAT IS STRONG CERTIFIED? Individuals who are Strong Certified have been taught to professionally and ethically administer and interpret the Strong Interest Inventory. They have completed and passed the Strong Certification Program. STRONG CERTIFIED PRACTITIONERS ARE TRAINED IN Effectively using the Strong Interest Inventory Assessment Appropriately and ethically using the instrument. Explaining psychometric aspects of the instrument. Thorough understanding of Holland’s RIASEC theory of personalities and work environments. Solving interpretation issues and sorting out inconsistent codes. Cross-cultural applications. Using the Strong Assessment for Career Development, Career Change and Job Fit Applications Working with clients and interpreting result. Providing insight into client’s interests, preferences and personal styles. Conducting both individual and group interpretations. Presenting job search strategies and pointing out barriers. Communicating work style and learning environment preferences, plus risk taking and leadership orientations. Opening up narrow interests or focusing broad interests. Confidently supporting people in career development discussions and career planning. STRONG CERTIFIED PROFESSIONALS INCLUDE: Career counselors Human Resources Professionals Training and organizational development specialists And others responsible for developing human capital
